![]() We then developed our “Start” level package. When the Bose SoundControl was launched, we held an emergency meeting with our management team, as we wanted to ensure that we could not only create an offering to compete with over-the-counter devices from a price perspective but also deliver a complete hearing care solution. What’s The Solution, And What Should You Do? We’re optimistic that they will change the conversations around the dinner table and result in more people choosing to take positive steps toward addressing a hearing challenge, but we do worry that they’ll potentially cause as much harm as good.
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